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The wind energy is kinetic. Its value is 1 / 2 the product of mass times the square of wind speed "V". The mass contained in a unit volume [1 m3] of air is defined as the density "ρ" in [kg/m3] of the air. Then, the kinetic energy per unit volume (ie contained in a unit volume)
For the specific case of the operation of a wind turbine to power it can generate is affected by the design of the rotor, generator efficiency, efficiency, speed multiplier.
Where the power coefficient "Cp" to represent the main characteristics of the propellers or blades, in combination with other important dimensional parameter.